In our book Sell Your Thoughts we talk about the aspiration of Thought Leaders to do work you love with people you like the way you want. In the sales process this translates to choosing your clients, making sure that you are working with people you like, not just anyone with a heart beat and a cheque book.
I recently heard Michael Port, best selling author of Book Yourself Solid, add a great perspective to this idea. He said two things that I really loved.
Firstly, that there are some people we are meant to serve, and some we are not. I love the idea that in my practice, my aim is to be of service, but not to everyone.
The second thing he said was that when we are working with the people we are meant to serve, we can do our best work.
What do you need to eliminate so that you are doing work you love with people you like the way you want, and serving the people you can do your best work with?
Love to hear your thoughts - you can leave them below.