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Implementing projects that matter

Peter Cook
3 February 2026

On belief

Peter Cook
3 February 2026
On belief

I just revisited a great TED talk by Kelly McGonigal on How to Make Stress Your Friend.

She quotes a completely bonkers study of 30,000 adults in the US, followed over eight years. Participants were asked two questions:

  • How much stress have you experienced over the last year?

  • Do you believe that stress is harmful for your health?

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