Business School

Are you an author, speaker, trainer, coach or consultant and want to learn how to earn $500k–$1.5M a year working 50 to 200 days with one or two support staff?

Pete transforms

Organisations

Peter helps organisations be market leaders through helping your best people develop into thought leaders with profiles in the marketplace as industry experts.

Pete speaks at

Conferences

Peter is an inspiring and engaging speaker who is passionate about implementation, and specifically implementing Thought Leadership, Innovation and Sales.

The Word from Pete

Featured

Sep 13, 2017 Peter Cook

The true cost of non-responsiveness

Sep 13, 2017 Peter Cook

Everyone knows you have to be super responsive in small business. Return phone calls and emails promptly, be available, take meeting, et cetera.

I've heard that you need to respond to an online enquiry within 5 minutes or the conversion rate drops off massively. According to the Harvard Business Review responding in the first hour is 7 times better than in the second hour.

In July, when I went on my meditation retreat, I ran an experiment to see the true cost of not being responsive.