Back in 1995 me and my English mate Dave did the Great American Road Trip. We had both just finished studying for a year at the University of Illinois. We’d bought a ridiculously huge American car (Oldsmobile Delta 88) for $450 and planned to take it across America and back again.

We decided to treat the trip like a road movie. And that became the guiding principle for any decisions we had to make.

When we pulled into a restaurant strip and there were five fast food facilities we were familiar with (apologies for the gratuitous alliteration) as well as a 1950s diner, of course we ate at the diner. In the middle of the Nevada desert we saw a sign saying “Luna Craters” with two-wheel tracks leading into the desert. We didn’t even need to discuss it … we just swung off the highway and into the desert.

We had an epic trip, and lots of experiences that we might not otherwise have had. (If you see me sometime you might want to ask me about how we ended up with three police cars chasing us through the desert).

I think a similar approach is to live your life in a way that creates stories for the bottom of your pink sheets. Where possible, create experiences that help illustrate the points you want to make for your clients. (Although maybe stay away from behaviour that has three police cars chasing you.)