Memetics is the study of the spread of ideas - which is really the central component of thought leadership. A successful thought leader truly has to lead thinking, and understanding both the art and mechanics behind the spread of ideas is very useful for thought leaders.

Who better to discuss the virality (good word hey - basically means will something go viral) of memes than our anthropologist in residence and black belt thought leader Michael Henderson.

I reckon Michael is Australia & New Zealand's leading expert on culture, and in this excerpt from his presentation at a recent Business School immersion he shares what makes ideas spread. Powerful, as you'd expect! Enjoy.