My friend Greg lives in Utah, and he’s a Mormon. We were talking about sales and he shared something very interesting.

He said lots of American companies have their sales call centres in Utah.

Turns out Mormons are very good at sales.

I think it’s because of the common practice of going on a mission.

The typical Mormon from around age 18 will spend a couple of years in a different part of the country or the world spreading the gospel. Knocking on doors, selling their religion.

It’s a pretty tough gig and you get a lot of rejection. Like a lot. And it’s not a rejection of a phone plan you’re pitching. It’s a rejection of your core identity.

After that, rejection isn’t really a thing.

For most of us, that’s the hardest part of sales. Dealing with rejection. And how we feel when people say no. We’re just not wired for it.

So, a couple of things you can do.

Become a Mormon and spend a couple of years knocking on doors. I promise after that, you’ll be much, much better at sales.

If that feels like too much, change what you think your job is when you sell. Make your objective helping the person make the best decision for them. And have success be a decision made, not a sale.

That’s a hack that’s worked for me for a long time, and might work for you too.