My friend Jess came and spent a few days with us when we were skiing in Canada last month. She’s an amazing photographer – you can see her stuff here.

And here:

Fifty years ago, the main thing that separated a professional photographer from the rest of us was the gear. There are no photos of my parents’ wedding because they didn’t hire a professional photographer, and no one else brought a camera.

A wedding with no photos is almost incomprehensible today. If two people get married in a forest and there’s no one there to take a photo, did they really get married?

Now, of course, we all have cameras. And the camera in my pocket is capable of taking the photo that Jess took. Me … not so much.

There is a lot of noise about AI at the moment, especially ChatGPT. My friend Greg who I trust on these matters tells me that it will be as big a disruption as the internet and the mobile phone.

Fifty years ago to be a professional photographer you needed to be able to take pretty good photos. Now you have to be exceptional (like Jess).

Two years ago you could be a professional copy writer who wrote pretty good copy. Now, post ChatGPT, you have to be exceptional.