Obsess about positioning

Jane Anderson is a thought leader making a difference. She is the author of four books and a ubiquitous social media presence - her profile is ranked in the top 1% of LinkedIn worldwide, and Feedspot recently rated her blog at #23 in the top 100 most influential branding blogs globally.  

She's a shining example of what happens when a thought leader obsesses about positioning. 

Last year I was privileged enough to interview Jane, and had the opportunity to ask her about the journey of her practice and the secrets to her success. She is a warm and generous soul and while this video is a long one (about 29 minutes), I guarantee it's worth every second.