Not really a difficult decision

I heard the co-founder and ex-CEO of Evernote, Phil Libin, recently interviewed, and he said something that I thought was pretty profound.

He said we “collapse difficult decisions with uncomfortable decisions.”

This brings to mind a decision that everyone in Thought Leaders Business School has made – the decision to aim for a successful practice – or as we say, to “go for black belt.”

A successful practice – a black belt practice – is one where you:

-       turn over $500k - $1.5M, working 50 - 200 days a year with one or two support staff;

-       do work you love, with people you like, the way you want; and

-       make the difference you were born to make.

The decision to aim for that is not particularly hard. Who wouldn’t want that?

But it is uncomfortable. At white belt, we have no evidence that that is possible. And it brings up any issues we have about self-worth and what we deserve.

As I’ve said before, being comfortable is the wrong aim. So, if you are going to aim for something in your practice, may as well make it something that’s a stretch.