For me, production values on our videos are really important. Cam, who does most of our video stuff, is brilliant. He’s all over the audio side of things (which it turns out is the most important bit), lighting, angles, and he’s a wiz in post production. 

We’ll usually do a two camera shoot and produce great stuff (for example here’s the video he did emulating the famous learn to dance scene from Footloose with Colin Ellis teaching me to dance).