I love a bit of marketing genius (who doesn’t?). Here’s three I’ve come across recently.

1. Woolworths free fruit for kids

So I was in Coles with Ami the other day, and she was losing it because I wasn’t letting her eat her banana until I had actually paid for it. (I relented and bought a single banana before doing the rest of the shopping.)

That was when I realised the evil genius behind this campaign from Woolies*: