Everyone knows you have to be super responsive in small business. Return phone calls and emails promptly, be available, take meeting, et cetera.

I've heard that you need to respond to an online enquiry within 5 minutes or the conversion rate drops off massively. According to the Harvard Business Review responding in the first hour is 7 times better than in the second hour.

In July, when I went on my meditation retreat, I ran an experiment to see the true cost of not being responsive.