I teach people to aim to fail 50% of their important projects and goals. 

I know, it sounds crazy. But bear with me… I actually think this is the key to implementing projects that matter. 

Aiming to fail 50 per cent of your projects is the perfect way to embrace the risk inherent in any worthwhile project. It also helps you launch better projects. If you are considering an edgy project and you’re not willing to fail, you will probably let it pass you by.