Two myths about selling as a thought leader

Two myths about selling as a thought leader

There are a couple of myths that I want to dispel about selling in a thought leader’s practice.   

The first is that you can get someone else to do the selling for you. I’ve heard lots of people say something like I love doing the thinking and the coaching, but I’m not great at selling, and would love to get someone else to do that for me.  

I have never, ever seen that work in a practice. Not once.  

Art, teaching & influencing

Art, teaching & influencing

Computers now fly planes better than a human. We still have people who assist the computer to take off and land, but apart from that, it’s the computer flying the plane … and eventually it will be all done by computers. 

People can’t beat computers at chess any more. Driverless cars are already safer than regular cars.