The antifragile career choice

My favourite book last year was Antifragile by Nassim Taleb.

It’s a hard read with lots of big ideas, and definitely worth the effort.

The basic premise of the book is that the opposite of fragile isn’t robust, as we might think, but anti-fragile.

Something fragile will get broken by shock (volatility, randomness, disorder and stressors). Something robust can survive these shocks. And Taleb has coined the phrase antifragile for those things that actually benefit from shocks.

3 bits of marketing genius

I love a bit of marketing genius (who doesn’t?). Here’s three I’ve come across recently.

1. Woolworths free fruit for kids

So I was in Coles with Ami the other day, and she was losing it because I wasn’t letting her eat her banana until I had actually paid for it. (I relented and bought a single banana before doing the rest of the shopping.)

That was when I realised the evil genius behind this campaign from Woolies*:

The true cost of non-responsiveness

Everyone knows you have to be super responsive in small business. Return phone calls and emails promptly, be available, take meeting, et cetera.

I've heard that you need to respond to an online enquiry within 5 minutes or the conversion rate drops off massively. According to the Harvard Business Review responding in the first hour is 7 times better than in the second hour.

In July, when I went on my meditation retreat, I ran an experiment to see the true cost of not being responsive.