In my mind anything I produce has a two-year shelf life. If I launch a program I expect to run it for two years. If I record a video I think it will last two years before I replace it.
One of my favourite experiments ever was run by Robert Caldini to try and get people to reduce electricity usage. He tried four different approaches to get them to use less power.
There’s a great little café in Warrandyte called Now and Not Yet. A not-for-profit social enterprise that is passionate about people and coffee, and provides a free studio for local artists. What’s not to love?
At Thought Leaders we say our job is to help you commercialise your expertise. Or said another way, we teach teachers.
As an expert/teacher you have three roles to play, each with increasing value in the market.
In the Thought Leaders game, a successful cluster is an offer you take to market that generates $10k a month in your practice. And we expect half of our clusters to fail.
So what happens to failed clusters? Where do they go to die?