Dad and I were recently discussing the phenomenon of Jordan Peterson and his rise to fame. Dad asked me how you go about getting famous as a thought leader.

I told him you don’t. Or at least you can’t engineer it. And if you try reverse engineering how a Simon Sinick or Marie Forleo or Jordan Peterson became household names it won’t work. For each of those people who got lucky there are another 10,000 doing similar work in relative obscurity.