I came across a very cool idea in Kevin Kelly's chapter in the End Malaria book. Kevin Kelly is the founder of Wired Magazine, and End Malaria is another awesome publication from Seth Godin's Domino Project.

Kevin's chapter is about the stories that he ended up writing while he was the editor of Wired. Stories he'd try to get other people to write, but for one reason or another, they couldn't. Stories that, as it turned out, only he could write.