The cachet of a book

In Thought Leaders Business School one of our deliverables is write a book. (If you want to see something impressive, check out the virtual book shelf with the books of TL graduates… and be prepared to scroll for a while.)

I’m often asked why. It’s a good question. I bang on a lot about the flipped classroom and we also say thought leaders should blog, write white papers and publish in other ways. So why do we still say you should (and must, if you do our program) publish a book?