Within the Thought Leaders curriculum we use a number of different frameworks - basically documents that help us to carefully think through a problem and ensure that we 'cover all the bases'. One of the key frameworks we rely on is the Positioning Matrix. A thought leader's job is to think, sell, and deliver; and when you're selling, you're selling you. It can be difficult to know how to talk about yourself in a way that is inspiring but not arrogant, in a way that is relevant without being boring.